Connect your source stack
Use backend modules for marketing APIs, recurring files, and the warehouse you already operate.
MCP-native marketing intelligence
Bring your marketing context into the AI you already use.
Toorow connects your sources, adds a governed business context layer, and turns configurable report templates into cited MCP Apps. Claude-first today, built for host portability.
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Product notes, connector releases and early access. No noise.
Host-neutral by designMCP Apps contractBackend connector registry
Backend-powered connector catalog
Connect the sources your team already runs on.
This catalog is projected from the backend connector registry. Add a module once; the website and product use the same source identity.
37source modules
One context spine
From raw sources to answers your AI can actually use.
Toorow does not stop at moving data. It adds the shared business meaning and report configuration an MCP App needs before it answers.
- 01
Sources
Marketing APIs, files and your warehouse.
- 02
Governed ingestion
Connect, reference or manage each feed explicitly.
- 03
Business context layer
Definitions, procedures, schemas and campaign events.
- 04
Report templates
Metrics, dimensions, filters, grain and cadence.
- 05
MCP Apps
Cited interactive reports through a standard, host-neutral contract.
Built on the MCP Apps contract · no host-specific extensions
What Toorow adds
Everything between a source and a useful answer.
Six product capabilities turn disconnected marketing data into configurable, cited reports that can surface directly inside an AI host.
Reference your warehouse
Keep your analytical writer and expose only approved datasets through a read-only path.
Teach the business meaning
Share metric definitions, diagnostic procedures, schema context, and campaign events.
Configure every report
Choose metrics, dimensions, filters, grain, history, cadence, and attribution rules.
Ask from your AI host
Use a standard MCP contract from Claude today, designed to travel to ChatGPT.
Receive a cited MCP App
Get an interactive report with freshness, sources, provenance, and a compact agent summary.
A connector can retrieve a number; it cannot know your definition of revenue, which source verifies a conversion, or which launch changed the trend. Toorow makes that business context a governed team asset, tied to every report and answer.
WITHOUT CONTEXTRevenue is up 12%.
→WITH TOOROWVerified revenue is up 12%, led by returning customers after the July launch.
Build from the same contract